In this age of technology, on-line bookings, automated systems and much less traditional face-to-face contact, providing exemplary customer service has never been so important. Building and developing a meaningful relationship with your clientele is absolutely vital to making your business successful.
2. Invest in training
Once you’ve recruited the right person, train train train! Ordering a cocktail is much more enjoyable when the person you’re ordering it from can create it with flair, panache and skill. Likewise, a latte is much more enjoyable when the milk is frothed to perfection and topped off with a latte art fern. Staff will grow in confidence and your customers will benefit from their ability and talents.
A recognisable brand is surely one of the most valuable assets of any business. Craft a name, logo, values, mission and ethos to create a brand which truly represent your business and what you’re all about, and you build a strong identify which resonates with your customers. An eye-catching logo can be used to great effect on your signage, windows, literature and packaging, and helps your customers identify with you more easily.
4. Turn a transaction into an experience
Make your breakfast offering more exciting by including a range of award-winning ingredients. Tell a story about where your dishes come from – is it a local farm where livestock is free range? Or a local entrepreneur who has started producing an exciting range of jams and chutneys? Offer information about your cuts of meat, the provenance of your fruit and vegetable, and the backstory of any fair trade products – it all helps build customer engagement and loyalty.
Victus Consultancy is passionate about encouraging best practice and excellent customer service in the catering and hospitality industry. Contact us if you’d like an industry expert to help you provide the very best experience possible for your customers.